Credibility & World Wide Web Activity


ECU is known as a reputable Australian university, with advertisements on many platforms, it carries the ‘’ suffix and I know people have graduated from here including my mother.

Perceived ECU

ECU homepage screenshot (Murray, 2017).



Even though the information on facebook is all user generated, much of the internet has links to it and relies on numbers of likes for all kinds of things. The sheer number of links and connectedness Facebook creates makes it a credible website in a reputed sense of the word.

Reputed Facebook

Facebook homepage screenshot (Murray, 2017).



For surface credibility, aesthetics are really the only thing in question. If the site looks well-made and designed like Glenfiddich does, it implies a sense of credibility.

Surface Glenfiddich

Glenfiddich homepage screenshot (Murray, 2017).



Earned credibility is possibly the hardest but the strongest credibility for a website. I have been using Aljazeera for my world news for years now and it is always up to date, little to no ads and easy to navigate.

Earned Aljazeera

Aljazeera homepage screenshot (Murray, 2017).


Murray, D. (2017). CCA1108 Communications and digital technology. Perth, Australia: Edith Cowan University.


Credibility & World Wide Web Question 3

  • Everyone is much more computer literate now. The amount of kids growing up writing code for fun creates a sense of unease. If someone can be hacked or scammed by a teenager in their bedroom, web credibility is on a downwards slope.
  • The increase in cybercrime around the world, even the infiltration of government agencies doesn’t bode well for the Web’s credibility. If the Russian government can allegedly influence the outcome of a US presidential election, then how is anyone safe?
  • Our economy is more and more becoming a digital one with most of our money being mere numbers on servers ultimately linked to the internet. The vulnerability of this to exploited in unthinkable ways is worrying and has the possibility to dent the credibility of the Web.
  • So much is done through the Web now that little is tangible anymore, it seems like we’re putting all our eggs in one basket.
  • The conclusion of Fight Club springs to mind and the wiping of the credit debt by destroying the major banking and lending corporations’ headquarters.

Credibility & World Wide Web Question 2

Wikipedia is an excellent ‘springboard’ for the genesis of research on almost any given topic. It carries the ‘.org’ suffix which is shown to ad to a sites credibility and is moderated by administrators which would make it seem even more credible (Fogg, 2003). However, while these attributes may make it a credible website in some regards, it does not meet the standards for academic assignment references.

Finding general information about a topic on Wikipedia is easy and usually one of the first sites that appears in search engine results. But there is a fundamental flaw in its design that discounts its credibility for academic purposes; anyone can edit it and make entries. This openness is its downfall.

Wikipedia entries can be penned by anyone and while they may get taken down if they are outrageously false, the authors credibility cannot be verified. It is through the references used by the article that valid, peer reviewed and credible information can be accessed. There is no academic body that governs Wikipedia and thus the information presented there cannot be vouched and trusted.

Peer reviewed journals with worldly reputations for excellence and aplomb are the best source of information for academic assignments and the only ones really worth referencing.


Fogg, B. J. (2003). Credibility and the World Wide Web. In Persuasive Technology: Using             Computers to Change What We Think and Do (pp. 147‐181). Amsterdam: Morgan Kaufmann Publishers.

Credibility & World Wide Web Question 1

Fogg (2003) asserts that trustworthiness and expertise are the two components to credibility on the web and in a general sense. Seeing that a large amount of the worlds’ population has access to the internet it behoves us to evaluate the credibility of the websites we visit. Giving away personal information like phone numbers and credit card details to parties on the internet implies a huge amount of trust on both parts and establishing credibility before doing so is imperative.

Purchasing goods and services on the web has become somewhat of a norm in today’s society and an obsession in some cases. Finding and appraising the credibility of sites that offer this function is in our own best interest lest we get scammed. Facilities like Scam Watch (Australian Competition & Consumer Commission [ACCC], n.d.) which are government run prerogatives are here to help and recognisable as credible due to the suffix ‘’, the Australian coat of arms and ACCC logos. Protecting your personal information online is up to the individual and so assessing the credibility of websites is critical.

Students can get into trouble by accessing sites with limited or no credibility when using them as sources in assignments. False information can lose marks or worse, the information used can be plagiarised or referenced incorrectly. Using satirical news sites like The Onion can, without the knowledge of its jovial nature, get students into trouble by citing false news articles.


Fogg, B. J. (2003). Credibility and Computers. In Persuasive Technology: Using                  Computers to Change What We Think and Do (pp. 122‐125). Amsterdam: Morgan     Kaufmann Publishers.

Fogg, B. J. (2003). Credibility and the World Wide Web. In Persuasive Technology: Using             Computers to Change What We Think and Do (pp. 147‐181). Amsterdam: Morgan Kaufmann Publishers.

Scam Watch (n.d.). Australian Competition & Consumer Commission. Retrieved from

The Onion (n.d.). America’s finest news source. Retrieved from