Aesthetic-Usability Effect Question 2

Apple Mac.

Realistically, any of Apple’s products could be used to talk about the aesthetic-usability effect principle. They are by nature, aesthetically appealing and intuitively designed to the point where babies and animals can use their products. Specifically, the Mac desktop computer is chiefly used in the design world by creative types and heralded as the be all and end all of technological tools. The fact that they are “sexy” and nice to look at has helped them garner a stronghold whether or not they are easier to use than PC’s or not (Lidwell, Holden & Butler, 2003).

Apple Mac

Apple Mac (Murray, 2017)


BIC 4 Colour Grip Retractable Ballpoint Pen.

While the humble pen is often overlooked or not even thought about, it is still an example of the aesthetic-usability effect. Especially in the case of the BIC 4 colour grip retractable ballpoint pen. Everyone that has ever used a pen for an extended period of time knows how nice the feel of a good one is. The grip along with the combining four colours in one location is a perfect example instilling positive feelings toward a product. However, in this case the practical and aesthetic nature of such a product aren’t far away from each other.

Bic Pen

BIC 4 Colour Grip Retractable Ballpoint Pen (Murray, 2017)


BIC Classic Lighter

The humble lighter might well be one of the most useful little tools and also the most lost product in production. While there isn’t much to compare it to in terms of its use but lighting a fire with flint and wood pales in comparison to its efficiency. It certainly looks easier to use, feels easier to use and fosters positive feelings towards it in the user compared to lighting something any other way thus satisfying the aesthetic-usability effect principle (Lidwell, et al., 2003).

Bic Lighter

BIC Classic Lighter (Murray, 2017)


Lidwell, W., Holden, K. & Butler, J. (2003). Aesthtic-Usability Effect. In Universal Principles of  Design (pp.18-19). Beverly, Massachusetts: Rockport

Murray, D. (2017). CCA1108 Communications and digital technology. Perth, Australia: Edith Cowan University